Email Marketing : This is one of the techniques worth applying. The marketing analyst should know that mailing is potentially good for generating leads.
Social Networks : The core of any Inbound Marketing- based strategy is based on content phone number identifier philippines generation, and social platforms are the best way to disseminate it.
Knowledge and application of SEO techniques : A fundamental pillar to be found by the client. Currently, positioning yourself on Google is essential to increase sales. The first position in search engines earns 53% of the clicks.
In addition to knowing what type of actions to take based on these 3 Inbound Marketing techniques , the marketing analyst must handle the tools that will help him perform the activities related to his position.
This will help you complete one of your tasks such as: generating, implementing and presenting information to the company regarding its activities.
The job of an analyst is to manage and process large volumes of data, so knowing how to use data processing tools is one of the most important skills. Some of the basic tools for developing digital marketing analyst tasks are:
Google Adwords : It is a Google assistant that has different functions that ultimately help to understand the behavior of a website's user.
KISSmetrics : Another web analytics tool that can provide definitive results on the behavior of a website's visitors, it is a paid version of Google Analytics.
Semrush : A tool for SEO and SEM specialists. It allows you to do and learn a lot about the market and the competition, including finding out the most searched keywords among the target audience, the number of visits the competition receives, etc.
Google Trends : Allows you to find out what topics are of interest to a particular audience. Its segmentation options are fantastic, as they allow you to find out what topics or keywords are trending according to each region, locality or country.
Why it is important to know the principles of Inbound Marketing
The principles of Inbound Marketing are directed towards a less intrusive type of strategy, a plan that helps to get closer to the customer through value propositions.
That is why the content, the interaction on social networks and the rest of the mechanisms offered by online marketing must be handled by these professionals as specialists.
This will determine whether companies can see a consolidated and strong Return on Investment .
In fact, according to data provided by the creators of this trend ( Hubspot ), 79% of companies that have a blog claim an increase in their ROI.
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Not to mention that content generation increases traffic by up to 55% (According to Hubspot)
While Marketo claimed that 93% of purchase initiation begins with internet searches, which puts SEO techniques at the top of a marketing analyst’s to-do list.
On the other hand, Hubspot claims that Inbound Marketing is an ideal mechanism to convert visits into leads , in fact online commerce has experienced an increase in leads of up to 54%
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Marketing Analyst Salaries
Online marketing has become a market of opportunities, not only for companies when it comes to saving costs, but also for those who wish to specialize in this area.