Automating candidate acquisition with The Growth Machine:
Posted: Thu Jan 23, 2025 9:49 am
Adding, contacting and following up on each and every individual candidate will take years.
In our example, we had 18 people at the end, which means potentially 18 conversations to manage. That may not seem like a huge number, but it's still extra time you have to carve out and spend interacting with these people.
Good news: Growth Machine is here to help you set up the perfect workflow to contact and follow up with your candidates in a highly personalized way!
Not only that, but LGM offers a sales browser interface within the app itself! So you can perform the above actions directly from our widget.
Then, simply select the prospects you want to add and click “Import prospects” and you will vp communication officers email list have a new audience that you can now inject into your acquisition campaign.
Best practices for candidate recruitment:
To optimize your recruitment, you need two very important parameters:
Personalization: Personalization is no longer a “plus” or an “extra.” If your candidate receives even the slightest hint that they are part of an automation campaign, you will surely dislike them. You prefer to show that they have done their homework and get off to a good start.
Multi-channel: When your potential client doesn't respond to your LinkedIn messages, or it turns out that they aren't even active on LinkedIn. What do you do then? Do you give up? Of course not. That's why multi-channel campaigns are the way to go !
Disclaimer
While multi-channel is the way forward, LinkedIn is still obviously the place to be when it comes to recruiting.
When I say “go multi-channel,” email (the second channel) should definitely be used as a fallback channel, not the primary one.
There's no need to beat around the bush, it's always better to start on LinkedIn for the simple reason that at the beginning of the sequence you don't have email addresses to contact your potential candidates.
However, as you enrich your audience with data scraped from candidates' LinkedIn profiles, one essential piece of data LGM finds for you is: Their personal email addresses.
As?
By default, people on LinkedIn usually share the email addresses they signed up with with their first-degree network of connections. This email address is usually their personal email address. Only now can you “Go Multi-Channel.”
This is the main reason why you should always start your campaigns with LinkedIn.
Here is an example of a simple campaign you could run for recruitment:
In our example, we had 18 people at the end, which means potentially 18 conversations to manage. That may not seem like a huge number, but it's still extra time you have to carve out and spend interacting with these people.
Good news: Growth Machine is here to help you set up the perfect workflow to contact and follow up with your candidates in a highly personalized way!
Not only that, but LGM offers a sales browser interface within the app itself! So you can perform the above actions directly from our widget.
Then, simply select the prospects you want to add and click “Import prospects” and you will vp communication officers email list have a new audience that you can now inject into your acquisition campaign.
Best practices for candidate recruitment:
To optimize your recruitment, you need two very important parameters:
Personalization: Personalization is no longer a “plus” or an “extra.” If your candidate receives even the slightest hint that they are part of an automation campaign, you will surely dislike them. You prefer to show that they have done their homework and get off to a good start.
Multi-channel: When your potential client doesn't respond to your LinkedIn messages, or it turns out that they aren't even active on LinkedIn. What do you do then? Do you give up? Of course not. That's why multi-channel campaigns are the way to go !
Disclaimer
While multi-channel is the way forward, LinkedIn is still obviously the place to be when it comes to recruiting.
When I say “go multi-channel,” email (the second channel) should definitely be used as a fallback channel, not the primary one.
There's no need to beat around the bush, it's always better to start on LinkedIn for the simple reason that at the beginning of the sequence you don't have email addresses to contact your potential candidates.
However, as you enrich your audience with data scraped from candidates' LinkedIn profiles, one essential piece of data LGM finds for you is: Their personal email addresses.
As?
By default, people on LinkedIn usually share the email addresses they signed up with with their first-degree network of connections. This email address is usually their personal email address. Only now can you “Go Multi-Channel.”
This is the main reason why you should always start your campaigns with LinkedIn.
Here is an example of a simple campaign you could run for recruitment: