Color psychology plays an important role in visual marketing, with the colors you use in your branding and marketing materials conveying specific emotions to your audience. What is your business's main brand color? It’s useful to understand what your colors tell consumers about your business. Tip: Match the anchor text color to your brand colors for extra pizzazz. Email Font Size With so much customization taking place, is it possible to make letters any size you want? Not really.
In the past, using smaller font sizes cameroon telegram database was fine because most people accessed the web from larger devices, such as desktop computers. Today, most marketers follow a mobile-first approach and pay more attention to web accessibility. That’s why we recommend that you have a font size of at least -px for your body text and -px for your headings. Line Spacing Studies have found that white space improves reading comprehension.
Breaking the text into smaller sections rather than lumping it all together makes the copy easier to scan. You don’t want your readers to become overwhelmed and close the email, so make it easy for them to browse and consume. Number of fonts So how many fonts should you use? We recommend using no more than two different fonts. The two should work well together and work together to strengthen the body's structure.