There is a lot being said about advertising and its return. The content is always linked to the method and channel chosen to advertise.
It is always worth reinforcing the value of radio as an effective channel for broadcasting advertising campaigns. Over time, it was said that radio would disappear with the advent of the internet, giving way to other forms of media (digital media, for example).
This has not become true. Radio continues to be very strong russian phone number whatsapp it occupies a significant share of the advertising pie and, through modernization, its share of this share should increase.
Investment in radio stations
Another observation about this is that the cost-benefit ratio increasingly offers more advantages for investing in radio stations, including a capillarity that no other vehicle has. Therefore, radio reaches everywhere, including the most distant and remote places, in relation to the large consumer centers.
But the focus here is not just on reinforcing the value of radio, which is already a good focus. What we want to highlight in this content is that, although radio is an extraordinary factor in the success of advertising campaigns, especially those that use it, there still needs to be something more.
What we mean by this is that using radio as a channel is just the first right decision. Managing the entire process and taking care of the investment requires control and action.
Audiency does exactly this complementing the advertising campaigns broadcast on radio stations throughout Brazil and in eighteen other countries.
Step by step radio campaign management
Let's take it step by step. First, Audiency has a robust database of nearly seven thousand broadcasters monitored in real time, 24 hours a day, seven days a week.
Second, everything is within reach of the user who accesses with a login and password, without needing to download any software, simply open the screen and choose the report accompanied by analytical graphs.
This is a real logistics process for advertising campaigns that are broadcast on the radio. Check out the cases of, for example, a supermarket chain and a credit union . In both, monitoring is one of the steps for effective advertising.