Using visual elements to create engaging email subject lines
Posted: Thu Jan 23, 2025 10:46 am
How to calculate email click-through rate How to calculate the email click-through rate For example, , people successfully receive your newsletter, and of them click your CTA button. It means you need to divide by , which gives you Multiplied by will provide you with a CTR. CTR vs. TCTR vs. UCTR vs. CTOR Yes, there are many acronyms here, but we need to be on the same page regarding those email metrics.
There are two basic types of click-throug czech-republic telegram databaseh rates: TCTR – where T stands for Total UCTR – where U stands for Unique As you can figure out, TCTR counts everything. The downside of this one is – it shows slightly bloated data. The statistics cover the same subscribers clicking multiple links or clicking the same link multiple times. Whereas the UCTR unique click-through rate only shows the percentage of unique users.
Whether John clicks from one or every single link placed in your email, it counts them all as one ‘click’. OK, and what about the CTOR? Click to open rate is the moment of truth regarding how engaging your email content is. Here, you take the number of people that opened your email and check how many of them clicked through to your landing page. Here’s the math behind it: Open rate: CTR: CTOR = / * = What’s a good click-through rate? According to the latest Email Marketing Benchmarks report, the average click-through rate was .
There are two basic types of click-throug czech-republic telegram databaseh rates: TCTR – where T stands for Total UCTR – where U stands for Unique As you can figure out, TCTR counts everything. The downside of this one is – it shows slightly bloated data. The statistics cover the same subscribers clicking multiple links or clicking the same link multiple times. Whereas the UCTR unique click-through rate only shows the percentage of unique users.
Whether John clicks from one or every single link placed in your email, it counts them all as one ‘click’. OK, and what about the CTOR? Click to open rate is the moment of truth regarding how engaging your email content is. Here, you take the number of people that opened your email and check how many of them clicked through to your landing page. Here’s the math behind it: Open rate: CTR: CTOR = / * = What’s a good click-through rate? According to the latest Email Marketing Benchmarks report, the average click-through rate was .