How to use AIDA copywriting in a LaGrowthMachine sales sequence?
Posted: Sat Jan 25, 2025 3:17 am
If you have read everything from the beginning of this post, you are now aware of the importance of proper AIDA email copywriting.
We've given you plenty of tips and processes to try and do it yourself. However, there will be as many different situations as there are people to write to. Sometimes, it can be difficult to do it yourself.
Especially if you send your messages one by one – the old-fashioned way…
If you use LaGrowthMachine to create AIDA strategies with your copywriting, you will benefit from 4 main advantages:
You have a global view of all your messaging strategies – and can therefore build AIDA strategies with sales copywriting in a global sequence, with many messages linked to each other;
Using omnichannel AIDA strategies ;
You can send as many messages as you want ;
You can benefit from regular reviews by the LaGrowthMachine team .
Overview of your sales sequence
As we mentioned above, using the AIDA model for writing advertising messages should have an vp manufacturing production email list impact on the structure of your messages itself, but not only.
You can - and should - also use AIDA from a sequence perspective.
For example, you can:
Action: Send a first message saying “Excuse me, did you write this post?”
Interest: Assuming your lead's answer is “Yes, why?”, you can respond “Sounds great! I'm looking for people to write my post.”
Desire: Whether the answer is yes or no, you can tease them with something like, “We are paying 25% more than the market.”
Action: If your lead has said yes, there is no need for the final action message. If they haven't responded, you can say, “You would be really great for this opportunity, let's talk for 5 minutes and I'll tell you all about it.”
Of course, you can also create the AIDA writing formula within the global AIDA sales sequences.
Example
Imagine you are selling a sales automation tool for different uses and people, you can separate two or three audience segments and explain with AIDA copywriting how good the product can be for each of them:
Recruiters: Focus your message on how good your tool is for recruiting talent and generating statistics for this segment;
Salespeople: An essay focused on how good your tool is for selling and tracking performance;
Marketing professionals: You can talk about the marketing automation capabilities of your product.
etc
With LaGrowthMachine you can easily create sales sequences and prepare all your messages.
Also spacing them out over time and many other things that will help you craft the best outreach strategy for your needs.
We've given you plenty of tips and processes to try and do it yourself. However, there will be as many different situations as there are people to write to. Sometimes, it can be difficult to do it yourself.
Especially if you send your messages one by one – the old-fashioned way…
If you use LaGrowthMachine to create AIDA strategies with your copywriting, you will benefit from 4 main advantages:
You have a global view of all your messaging strategies – and can therefore build AIDA strategies with sales copywriting in a global sequence, with many messages linked to each other;
Using omnichannel AIDA strategies ;
You can send as many messages as you want ;
You can benefit from regular reviews by the LaGrowthMachine team .
Overview of your sales sequence
As we mentioned above, using the AIDA model for writing advertising messages should have an vp manufacturing production email list impact on the structure of your messages itself, but not only.
You can - and should - also use AIDA from a sequence perspective.
For example, you can:
Action: Send a first message saying “Excuse me, did you write this post?”
Interest: Assuming your lead's answer is “Yes, why?”, you can respond “Sounds great! I'm looking for people to write my post.”
Desire: Whether the answer is yes or no, you can tease them with something like, “We are paying 25% more than the market.”
Action: If your lead has said yes, there is no need for the final action message. If they haven't responded, you can say, “You would be really great for this opportunity, let's talk for 5 minutes and I'll tell you all about it.”
Of course, you can also create the AIDA writing formula within the global AIDA sales sequences.
Example
Imagine you are selling a sales automation tool for different uses and people, you can separate two or three audience segments and explain with AIDA copywriting how good the product can be for each of them:
Recruiters: Focus your message on how good your tool is for recruiting talent and generating statistics for this segment;
Salespeople: An essay focused on how good your tool is for selling and tracking performance;
Marketing professionals: You can talk about the marketing automation capabilities of your product.
etc
With LaGrowthMachine you can easily create sales sequences and prepare all your messages.
Also spacing them out over time and many other things that will help you craft the best outreach strategy for your needs.