Close your email outreach with a CTA
Posted: Sat Jan 25, 2025 3:41 am
If you've made it this far, it means you've made sure the lead has opened your email, read it, and is interested in what you have to offer.
Let's include a call to action (CTA).
Your CTA should be short, clear and concise: You don't want to lose their attention after all the efforts you've made so far.
A CTA is like a commitment you ask of your lead: you don't want to waste the trust you've built.
It needs to be transparent and tell you exactly what's going to happen after you click on your CTA (whether vp quality email lists it's a link, a video, a landing page, or anything else).
For example, if your CTA is a Zoom Meeting signup, you could do something like this:
“Set up a meeting with me and let’s continue talking about this issue.”
5) Highlight your signature
Your name, title, and company have a huge impact on whether your leads decide to click on your CTA.
Therefore, you need to make sure that you display the best possible signature.
You can save your signature as a custom attribute with LaGrowthMachine
To do this, you must have a signature that explains who you are and what you do, and that links to your company's website and social media.
6) Check your writing
The wording of your emails should be carefully considered throughout the entire message, from the subject to the closing of the message.
This is probably the most important step.
Useful tip
At LaGrowthMachine, we see a very different impact between clients who pay attention to their email wording and those who don’t. The result?
The former get a higher CTR, more engagements and, ultimately, a better conversion rate than the latter.
There are two aspects you should focus on:
Email format: grammar, punctuation, spelling, visual spacing with bullets, etc.
Content : the objective of your message, but also the way you present it, the tone you use when addressing your lead, etc.
To improve your writing skills, you can visit our post about email writing.
Free email outreach templates
To help you send better quality sales outreach emails , we offer three free templates you can use.
Remember to edit the [fields], and also add or remove some phrases to suit your customer segment.
Example 1
Subject:
Partnership opportunity for [Company Name]
Dear {{firstname}} ,
I hope this email finds you well. My name is {{identity.firstname}} and I am {{identity.jobtitle}} at {{identity.companyName}} .
I recently learned about your company, {{companyName}} , and was impressed with the {{custom.variable1}} you offer.
At {{identity.companyName}} we specialize in {{industry}} and I believe that a collaboration with your company could be beneficial for both parties. I would love the opportunity to further discuss a potential collaboration with you.
Would you be available for a quick call next week to discuss this opportunity in more detail? I look forward to hearing from you.
Kind regards,
{{identity.firstname}}
Template 2
Subject:
Request for Quotation for [Product/Service]
Hello {{firstname}} ,
I hope this email finds you well. My name is {{identity.firstname}} and I am {{identity.jobtitle}} at {{identity.companyName}} .
We are currently looking for a {{custom.variable1}} for our next project and I have found your company, {{companyName}} , as a possible supplier.
Could you provide me with a quote for {{custom.variable2}} of {{custom.variable1}} ?
I would also appreciate if you could send me any additional information, such as delivery times and payment terms, that could be helpful in our decision-making process.
Thank you in advance for your time and I look forward to hearing from you.
Receive a cordial greeting,
Let's include a call to action (CTA).
Your CTA should be short, clear and concise: You don't want to lose their attention after all the efforts you've made so far.
A CTA is like a commitment you ask of your lead: you don't want to waste the trust you've built.
It needs to be transparent and tell you exactly what's going to happen after you click on your CTA (whether vp quality email lists it's a link, a video, a landing page, or anything else).
For example, if your CTA is a Zoom Meeting signup, you could do something like this:
“Set up a meeting with me and let’s continue talking about this issue.”
5) Highlight your signature
Your name, title, and company have a huge impact on whether your leads decide to click on your CTA.
Therefore, you need to make sure that you display the best possible signature.
You can save your signature as a custom attribute with LaGrowthMachine
To do this, you must have a signature that explains who you are and what you do, and that links to your company's website and social media.
6) Check your writing
The wording of your emails should be carefully considered throughout the entire message, from the subject to the closing of the message.
This is probably the most important step.
Useful tip
At LaGrowthMachine, we see a very different impact between clients who pay attention to their email wording and those who don’t. The result?
The former get a higher CTR, more engagements and, ultimately, a better conversion rate than the latter.
There are two aspects you should focus on:
Email format: grammar, punctuation, spelling, visual spacing with bullets, etc.
Content : the objective of your message, but also the way you present it, the tone you use when addressing your lead, etc.
To improve your writing skills, you can visit our post about email writing.
Free email outreach templates
To help you send better quality sales outreach emails , we offer three free templates you can use.
Remember to edit the [fields], and also add or remove some phrases to suit your customer segment.
Example 1
Subject:
Partnership opportunity for [Company Name]
Dear {{firstname}} ,
I hope this email finds you well. My name is {{identity.firstname}} and I am {{identity.jobtitle}} at {{identity.companyName}} .
I recently learned about your company, {{companyName}} , and was impressed with the {{custom.variable1}} you offer.
At {{identity.companyName}} we specialize in {{industry}} and I believe that a collaboration with your company could be beneficial for both parties. I would love the opportunity to further discuss a potential collaboration with you.
Would you be available for a quick call next week to discuss this opportunity in more detail? I look forward to hearing from you.
Kind regards,
{{identity.firstname}}
Template 2
Subject:
Request for Quotation for [Product/Service]
Hello {{firstname}} ,
I hope this email finds you well. My name is {{identity.firstname}} and I am {{identity.jobtitle}} at {{identity.companyName}} .
We are currently looking for a {{custom.variable1}} for our next project and I have found your company, {{companyName}} , as a possible supplier.
Could you provide me with a quote for {{custom.variable2}} of {{custom.variable1}} ?
I would also appreciate if you could send me any additional information, such as delivery times and payment terms, that could be helpful in our decision-making process.
Thank you in advance for your time and I look forward to hearing from you.
Receive a cordial greeting,