Email Personalization Techniques That Work
Posted: Sat Jan 25, 2025 4:01 am
Now you know more about personalizing the first contact and carrying it out.
Let's look at some specific techniques you can use in conjunction with LaGrowthMachine to get better results from your campaigns.
1. Collect adequate customer data
Before personalizing emails, you need to collect the right data about your customers.
Without the relevant data, your personalization efforts will suffer.
If you feel you already have enough information about your leads from previous form submissions or online research you've done, try enriching the data further with LaGrowthMachine's automated process .
TheGrowthMachine allows you to automatically enrich any lead information with additional vp safety email list details about the companies and people you are targeting (for example: it allows you to do LinkedIn Automation if that is the channel you are looking for).
Enrichment feature
If not, you can always request the extra details on your forms.
This way, you'll have all the information you need to ensure your emails are as personalized as possible.
Be careful though! Whatever information you ask them for, make sure it is short and sweet.
2. Personalize your subject lines
Subject lines are the first thing people see when they open your emails, so make sure yours stands out.
Using LaGrowthMachine's enrichment and variables feature allows you to quickly and easily personalize each recipient's subject line, making them much more likely to open your message.
It is essential that strategies differ from each other.
Testing can give you valuable insights into which subject lines are most effective for your target audience.
Using all the data you collect about a subscriber’s preferences and demographics – such as age range, desires and interests, seniority level, etc. – you can modify your content to create email sequences that will captivate your leads’ attention.
3. Create sequences based on your leads' behavior
Email Automation sequences are a great way to communicate with your leads in an effective and personalized way.
You can use LaGrowthMachine's ready-made templates. Together with our native CRM integrations, you can create campaigns that are triggered when one of your leads matches certain criteria.
For greater efficiency and effectiveness, create specific workflows and email sequences so that each person on your list has their needs met in a timely manner.
This way, you can create email marketing automation that adapts to the specific behavior of each lead.
For example, if a lead hasn't opened your emails in the last two weeks, you can set up your automated email system to remind them of your offer and get them back up to date with the rest of your campaign.
4. Add a “Recommended for you” section
Adding a recommendations section to your emails can also be very beneficial.
This way, you can suggest products or services that suit each person's needs and interests.
Useful tip
To maximize the effectiveness of this strategy, focus your attention on customers who have already purchased from you in the past, ideally more than once. This way, you can show them more relevant and specific items that will make their purchase much easier.
To do this, you need to invest in your data collection. The more data you have about your customer, the more accurate your recommendations will be.
Guide your customers in choosing the right product for them, rather than just insisting on a particular item. Otherwise, these “personal” suggestions will seem anything but genuine or helpful.
Let's look at some specific techniques you can use in conjunction with LaGrowthMachine to get better results from your campaigns.
1. Collect adequate customer data
Before personalizing emails, you need to collect the right data about your customers.
Without the relevant data, your personalization efforts will suffer.
If you feel you already have enough information about your leads from previous form submissions or online research you've done, try enriching the data further with LaGrowthMachine's automated process .
TheGrowthMachine allows you to automatically enrich any lead information with additional vp safety email list details about the companies and people you are targeting (for example: it allows you to do LinkedIn Automation if that is the channel you are looking for).
Enrichment feature
If not, you can always request the extra details on your forms.
This way, you'll have all the information you need to ensure your emails are as personalized as possible.
Be careful though! Whatever information you ask them for, make sure it is short and sweet.
2. Personalize your subject lines
Subject lines are the first thing people see when they open your emails, so make sure yours stands out.
Using LaGrowthMachine's enrichment and variables feature allows you to quickly and easily personalize each recipient's subject line, making them much more likely to open your message.
It is essential that strategies differ from each other.
Testing can give you valuable insights into which subject lines are most effective for your target audience.
Using all the data you collect about a subscriber’s preferences and demographics – such as age range, desires and interests, seniority level, etc. – you can modify your content to create email sequences that will captivate your leads’ attention.
3. Create sequences based on your leads' behavior
Email Automation sequences are a great way to communicate with your leads in an effective and personalized way.
You can use LaGrowthMachine's ready-made templates. Together with our native CRM integrations, you can create campaigns that are triggered when one of your leads matches certain criteria.
For greater efficiency and effectiveness, create specific workflows and email sequences so that each person on your list has their needs met in a timely manner.
This way, you can create email marketing automation that adapts to the specific behavior of each lead.
For example, if a lead hasn't opened your emails in the last two weeks, you can set up your automated email system to remind them of your offer and get them back up to date with the rest of your campaign.
4. Add a “Recommended for you” section
Adding a recommendations section to your emails can also be very beneficial.
This way, you can suggest products or services that suit each person's needs and interests.
Useful tip
To maximize the effectiveness of this strategy, focus your attention on customers who have already purchased from you in the past, ideally more than once. This way, you can show them more relevant and specific items that will make their purchase much easier.
To do this, you need to invest in your data collection. The more data you have about your customer, the more accurate your recommendations will be.
Guide your customers in choosing the right product for them, rather than just insisting on a particular item. Otherwise, these “personal” suggestions will seem anything but genuine or helpful.