It provides cost-effective channels

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To businesses with low budgets to market their business. With affordable DM tactics, small businesses can get more returns than they have invested. Measurability: In digital marketing, one can track every single penny he/she has invested through analytics tools available. While in traditional marketing one cannot do so. In digital marketing, one can track their campaigns and their performance. In case the campaign is not doing as good as expected than one can pause or edit that campaign any time he/she wants.


There are some very effective and free tools uk email lists that can be used by small businesses to grow their business. Following are the five best D M tools that can be used to get results 1. Google trends Google trends are a website by Google the purpose of which is to analyze the Google hot trends that are trending on Google. The data found in Google trends can be used for several marketing purposes like it can be used to choose a content topics to increase traffic to your website, to do keyword research, to discover niche topics by region.




2. Similarweb.com Similarweb is a competitive intelligence tool that provides its users with insight on their competitor's website metrics like website traffic, source of traffic, bounce rate, page views, social traffic, organic versus paid search, website keyword analysis, ranking, time spent on site, etc. 3. Canva Canva was founded on the 1st of January, 2012 in Sydney, Australia by Melanie Perkins. In 2019, Canva has nearly 20 million users across 190 countries.