What content is considered prohibited in Telegram Ads
Posted: Sat Jan 25, 2025 5:06 am
The full list of prohibited goods and services can be found at the link . Here are the main prohibited topics:
Shocking, sexual, violent content, hate propaganda.
Violation of third party rights.
Misleading or fraudulent information.
Links to news about tragedies and crises.
Political content and gambling.
Questionable financial products/services.
Uncertified medical services and drugs.
Propaganda of drugs, tobacco, alcohol.
Weapons, ammunition, explosives.
Illegal services, document forgery.
Spam, hacking, malware.
Brands and companies under sanctions.
How does the Telegram Ads advertising account work and is it necessary to label Telegram advertising
In the advertising account, you can austria email list create, edit, enable and disable ads. You can also track performance and add data for labeling ads .
Since September 1, 2022, all advertisements on the Internet must be labeled by law. Fines for lack of labeling began to be imposed in 2023. To label advertisements, you need to connect to the advertising data operator (ADO). Through the ADO, information about the advertisement is transferred to the Unified Register of Internet Advertising (ERIR). The register contains information about the advertiser and unique identifiers of advertisements - tokens.
Example of a unique advertising token for Telegram Ads
The ad marking with a unique token will be displayed in the general list of creatives after creation and at the top of the creative
This applies to all participants in the advertising market: from advertisers and agencies to bloggers. And also to self-promotion that you post in your channels. In Telegram Ads, the token for marking must be added to the advertising account when creating a new ad.
We at Carrot quest mark advertising and report on it in ORD VK .
How to create an ad in Telegram Ads
Let's look at how to launch advertising in Telegram step by step:
1. Register on the agency website or in Telegram Ads. Fill out the form to activate your account in Telegram Ads.
2. Make sure your channel meets the moderation criteria. If you work through an agency, they will confirm your ability to publish ads. Top up your ad account.
3. Log in to Telegram Ads using your phone number.
Login to Telegram Ads
Log in using your number, you will need to additionally confirm it in Telegram private messages
4. In your profile, go to “Edit account info”. Enter your advertiser information.
5. From the menu, start creating an ad by selecting “Create a new ad”.
Advertising account Telegram Ads
Create a new ad
6. Set up your ad:
Give it a name that will only be visible to you;
select an existing channel you own or add a new title for your channel or site;
write your ad text and add emoji;
specify a link on the button, use UTM tags if necessary;
limit the number of times an ad is shown to a user per day: for example, no more than three times per day;
set the minimum Cost Per Mille (cost per thousand impressions) rate in euros and the total budget for the advertising campaign;
if necessary, enter a token for marking;
Check your ad using the preview function.
Shocking, sexual, violent content, hate propaganda.
Violation of third party rights.
Misleading or fraudulent information.
Links to news about tragedies and crises.
Political content and gambling.
Questionable financial products/services.
Uncertified medical services and drugs.
Propaganda of drugs, tobacco, alcohol.
Weapons, ammunition, explosives.
Illegal services, document forgery.
Spam, hacking, malware.
Brands and companies under sanctions.
How does the Telegram Ads advertising account work and is it necessary to label Telegram advertising
In the advertising account, you can austria email list create, edit, enable and disable ads. You can also track performance and add data for labeling ads .
Since September 1, 2022, all advertisements on the Internet must be labeled by law. Fines for lack of labeling began to be imposed in 2023. To label advertisements, you need to connect to the advertising data operator (ADO). Through the ADO, information about the advertisement is transferred to the Unified Register of Internet Advertising (ERIR). The register contains information about the advertiser and unique identifiers of advertisements - tokens.
Example of a unique advertising token for Telegram Ads
The ad marking with a unique token will be displayed in the general list of creatives after creation and at the top of the creative
This applies to all participants in the advertising market: from advertisers and agencies to bloggers. And also to self-promotion that you post in your channels. In Telegram Ads, the token for marking must be added to the advertising account when creating a new ad.
We at Carrot quest mark advertising and report on it in ORD VK .
How to create an ad in Telegram Ads
Let's look at how to launch advertising in Telegram step by step:
1. Register on the agency website or in Telegram Ads. Fill out the form to activate your account in Telegram Ads.
2. Make sure your channel meets the moderation criteria. If you work through an agency, they will confirm your ability to publish ads. Top up your ad account.
3. Log in to Telegram Ads using your phone number.
Login to Telegram Ads
Log in using your number, you will need to additionally confirm it in Telegram private messages
4. In your profile, go to “Edit account info”. Enter your advertiser information.
5. From the menu, start creating an ad by selecting “Create a new ad”.
Advertising account Telegram Ads
Create a new ad
6. Set up your ad:
Give it a name that will only be visible to you;
select an existing channel you own or add a new title for your channel or site;
write your ad text and add emoji;
specify a link on the button, use UTM tags if necessary;
limit the number of times an ad is shown to a user per day: for example, no more than three times per day;
set the minimum Cost Per Mille (cost per thousand impressions) rate in euros and the total budget for the advertising campaign;
if necessary, enter a token for marking;
Check your ad using the preview function.