Before we dive into the world of LinkedIn Premium, it’s important to understand what you get with a free LinkedIn subscription.
A free LinkedIn account gives you access to the following features:
A profile that can be viewed by anyone on LinkedIn
The ability to connect with other LinkedIn members
Basic search functions
Up to 3 saved searches
The possibility of accessing LinkedIn Pulse
In other words, a free LinkedIn account gives you access to the basics. You can create a profile, connect with other LinkedIn members, and perform some limited searches.
Even with these limitations, a free LinkedIn account can be a pretty powerful tool if you know how to use it.
For example, you can use your profile to showcase your work and highlight your skills. You can also connect board members email list with other professionals in your field and build relationships.
LinkedIn is still the best platform for networking, even if you don't have a Premium account.
However, if you're serious about growing your career or business, you'll need to upgrade to one of LinkedIn's Premium plans.
Let’s take a closer look at the different LinkedIn Premium subscriptions and what they offer.
LinkedIn Plan 1: Premium Business
Ideal for small businesses and marketing teams, the LinkedIn Premium Business plan unlocks a suite of features designed to bolster your marketing initiatives.
The main advantages of this plan include:
Insight Tags: Gain valuable data about who visits your business page, giving you a window into the types of content that engage your audience.
Lead Generation Forms : Implement forms on your Company Page to capture leads from LinkedIn users who show interest in your offerings.
Company Page Analytics: You receive detailed analytics on your Company Page performance, including visits, clicks, and user engagement. This data is essential for tailoring your content strategy to your audience’s preferences.
Additionally, the Premium Business plan allows you to send InMail messages and view profile visits, enhancing your ability to market and generate leads on LinkedIn. This plan is designed for businesses that want to establish a strong presence on LinkedIn and engage with leads.
LinkedIn Plan 2: Sales Navigator Core
The Sales Navigator Core plan is designed for sales professionals, providing tools that are essential for sales-related activities.
The benefits of this subscription include:
Insight Tags: Gain critical data about your company page visitors that can inform and refine your sales strategy based on audience engagement with your content.
LinkedIn Lead Gen Forms : Create and display forms on your Company Page to capture leads by connecting with LinkedIn users interested in your products or services.
Company Page Analytics: Access detailed metrics on your Company Page performance, such as visit counts, click-through rates, and engagement statistics. This information is invaluable for sales teams to understand the impact of content and adapt strategies for optimal results.
Today, LinkedIn Sales Navigator is truly a must-have for prospecting. If used correctly, ROI is virtually guaranteed.