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Liveleak This is another animated one, this time from liveleak . Animated email campaign example liveleak . This email blast invited the email subscribers to join the brand’s upcoming event, a leadership training . Right from the opening “friend” you know it’s meant for everyone who has subscribed to receive updates from john maxwell company . Is this a bad thing? Not necessarily . Everyone who has subscribed to their newsletter is likely interested in the topic of leadership . While this message isn’t personalized, there are a few things that are particularly good about it .


It clearly states the benefits of joining the event and who will be azerbaijan email list running the training . Also, its design is eye-catching . Everything in that message is leading you toward a single call to action button at the bottom . Gapnow, take a look at this email blast example from Gap . Gap sale email campaign . This message announced their back-to-school offer to those who’ve opted in and chosen the appropriate categories of interest . Theoretically, it means it was targeted, but from the message itself you cannot say for sure that the content’s been tailored to the recipient’s needs .


Since the offer is appropriate for children of all ages, they’ve sent it to everyone in this specific segment . Assuming that they don’t know too much about the recipient’s preferences, I’d suggest that they pay attention to the categories they click on or the types of products they purchase . Alternatively, they can simply ask their audience about their characteristics or preferences e . G . , how old their child is via survey and recommend products based on those answers . Trxnow, onto our fourth email blast example, sent by trx .