Tips to improve your content on social media

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Social networks are today an essential element in business communication.
Social Media strategies allow companies to create direct communication with their leads. Within the range of social networks that currently exist, it is necessary to adapt to the most appropriate language for each of them.

Twitter

Twitter owes its success to the use of short, direct messages that do not exceed 140 characters. That is why we recommend the following tips:

Mention influencers in your sector. This way, you will gain relevance in the eyes of your audience and these users will become aware of your existence.
Interact with your followers. Twitter is the ideal social network for direct communication with your clients and leads.
Don't over-post. A maximum of 5/6 posts per day is allowed. Above this number, your followers may consider you a spammer and create a rejection effect towards your brand.
Use hashtags so you can be found by topic.
Be original with your content and don't repeat posts.
Accompany your posts with images, videos or other media to break the monotony.
Facebook

Facebook has become the leading social network in the world. Today, it is the largest social network with more than 1.5 billion users, of which 65% are active daily. For this social network, we offer you a series of tips for publishing content:

Give predominance to visual content, that is, use short texts and audiovisual content to capture attention.
Always respond to users who post comments on your page.
It's the perfect place to get readers for your blog, so feel free to share its content.
Research what your competition is publishing, it can be a good starting colombia email list point to know what would work for your company.
Google Plus

The social network of choice for Google. It is used by many companies for offsite SEO actions. That is why we leave you with a series of guidelines:

Use unique content using more text than on other social networks. This will help your company rank higher in search results.
Use hashtags to reach more readers with your posts.
It varies punctually using images and videos.
Instagram

Instagram is one of the fastest growing social networks in recent years, especially among young people aged 15 to 25. It is characterized by being purely visual, which is why the following guidelines must be taken into account:

Use images and videos related to your company's image.
Don't overuse hashtags, although they can be an interesting way to reach new audiences.
Like your users' photos to remind them that you are there.
Analyze your posting frequency to reach more users.