SEO requires too many changes to my website, or making it new!

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Another objection when a company receives an offer for services from an SEO and web positioning agency is that they are afraid of having to change too many aspects of their website, or even having to create a new website that correctly adapts to SEO criteria and trends!

Again, I can't lie to you: if your website is a technical disaster and is not offering a good user experience or a minimum of SEO optimization for search engines like Google, it will surely be easier and cheaper for you to make a new website , which is fully optimized on a technical level, also on an SEO optimization level and which truly offers an excellent user experience, rather than trying to fix all the problems and follow all the advice, in terms of design and programming, to improve the SEO web positioning that your current website may have.

A team of serious SEO experts will assess, looking out for your interests, whether it is more cost-effective to optimize your current website or create a new website completely optimized for SEO.

If so, don't hesitate to trust real experts and follow their advice. While it is true that this may involve an expense training directors email lists that you did not initially foresee, the minimum results that they should guarantee you will make this additional investment well worth it.

SEO is a pain that ends up hurting my website
Whether an SEO optimization strategy interferes, to a greater or lesser extent, with the code of your website should be an issue that your web developer and his team should deal with ; and not a problem that you should assess or deal with. If they transfer this problem to your company, be wary and think about changing SEO companies!

But since we've already started to discuss this point, I must tell you that this is not entirely true. In fact, we cannot consider it as an interference, but rather we should see it as an opportunity to adapt the website code so that it is in tune with SEO criteria and requirements, most of the time related to optimal user experience.

Optimizing your website's SEO should not be seen as a hassle, but rather as a business opportunity to be visible to your real potential customers.

So, this is not something dramatic or catastrophic. Optimizing the SEO of a website is, rather, a marketing strategy that will benefit your company in many ways, but above all, by achieving a better ranking in web search engines and reaching your target audience, your potential customers, when they search for something related to your company.