Effective B2B Strategies for Marketing and Sales

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Selling is becoming more difficult and consumers are more demanding, that's a fact. There are good practices that companies can incorporate to close more B2B sales. The following strategies will help you have healthier sales based on the sector in which your company specializes.

Don't just focus on selling
Buyers prefer to interact with sellers who listen to their needs and not those who just insist on selling them something. Be transparent with your prices, provide relevant information on your website and offer trials or consultations to get more tips on using your product or service. Your job is not to convince them, but to help them buy. Being an ally to your customer will make them keep you in mind for a longer period of time.

Lets companies know what others think of you
Don't hide your customers' feedback, as hiding it will only lead to distrust. 89% of shoppers read online reviews before making a purchase. Plus, bad experiences can be turned into opportunities if you respond and resolve issues effectively.

Make your customers feel safe
B2B buyers know the risks of every investment. Eliminate uncertainty by providing detailed information before, during and after the purchase. Ensure ongoing customer satisfaction and keep all communication channels open.



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Promote a trustworthy corporate image
Corporate identity should reflect the company's experience. It ghana email list considers the image conveyed to customers, suppliers and collaborators, the reputation in the market and the company's core values.

Align your values ​​to the corporate image
Clarity and conciseness in corporate values, including actions in favor of society or the environment. Share initiatives that demonstrate commitment to social responsibility.

Provides good after-sales service
Maintain customer satisfaction after the purchase. Follow up, offer additional technical support, and keep channels open to resolve questions or problems.

Increase your online presence
50% of B2B purchasing decisions are made by professionals between 18 and 34 years old. Use digital strategies such as Content Marketing and Inbound Marketing . Make use of platforms such as Instagram and LinkedIn to accompany your customers throughout their entire purchasing journey and speed up their decision-making.