How to choose the color of the website design?

[Ehsanuls55]

Learn the basic psychology of colors
Color psychology has long played an important role in marketing.

We all learn to associate colors with certain emotions or concepts , as we can see in this graph shared by Lydia Calero:

Psychology of colors

Because these associations occur during our childhood, they are powerful and persist throughout our lives.

These associations are unconscious and often universal – for example, everyone may associate green with nature. Others vary from culture to culture. This field becomes even more relevant when you think of globally influential brands – if you think of Coca-Cola, a specific shade of red will come to mind.

Choose the dominant color of your web design
Choosing the dominant color is the first thing you should do. It will make it much easier to select vp hr email list complementary colors. Normally, these will revolve around your main color.

If you use colors well in your web design, you will be able to make users associate your dominant color with your brand . That's why many websites use their dominant color so abundantly. Think of Facebook's blue.

Selecting your dominant color is largely a subjective matter. If you already have a brand you want to continue, you can select one of its colors. Perhaps you've always imagined a certain color for your new project; in that case, don't be afraid to try using it. Just remember that people have different associations for each color, and not all of them will fit your brand's personality equally well.

I recommend that you read a little about color psychology before deciding on the dominant color for your web design. Then, check if the associations of the color you had in mind match your brand . If the two things clash too much, consider trying another hue.