I consider the following media to tell the story

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You are the mentor and your mission will be to guide the hero to the final reward.Stage – The story designStrategic narrative - story designStrategic narrative – story designThe story design is a simplified summary of the different structures presented in the previous episode, even if This model was particularly inspired by the work of Andy Raskin.

: a sales presentation or strategy; an interactive engineer data user list experience; an email/LinkedIn post; your web pages. First step of the journey: the common world and change sales story talking about your product, headquarters location, investors, customers or anything about your brand. Instead, name a change in the world that creates great stakes and urgency for your prospect (we've seen how change is a crucial element to storytelling).

Andy Raskin often calls this phase “Old Game vs. New Game”. The winners are already playing the new game. To drive buyer urgency, you must show that the winners are already playing. This means naming winners with more resources than your target customers or naming winners in other domains. Helping customers win the new game is why your company and your products exist.