Dependence on a single product line: Gillette generates revenue from the production and sale of razors and shaving products. As a result, the company is heavily dependent on the success of these products. If these products fail in the market for any reason, the company will face financial difficulties;
Consumer Brand Preferences: Customer tastes in grooming products evolve and change, and it can be difficult for Gillette to keep up with changing trends.
Gillette Opportunities
Investment in e-commerce: The e-commerce industry is ripe and offers a lot of opportunities for canada whatsapp number data Gillette. Although the company has benefited from this, it can do better by going all-in on e-commerce. It can further own its e-commerce stores and even sell other essential products besides razors and grooming products;
More Products: For over a century, Gillette has focused on manufacturing razors and personal care products. It can expand its product line by making more products, such as fully exploring the personal and dental care sectors.
Gillette Weaknesses
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