Average Revenue Per Paying User (ARPPU) – it is most often used in analytics and marketing. The metric reflects the income received from each user in a given period of time. With how to add taiwan number on whatsapp the help of ARPPU, you can evaluate how effective your marketing campaigns are, which customers most often purchase products, which products you should focus on, and which strategies work best.
We tell you how to calculate ARPPU. To do this, you need to take the total revenue for a certain period and divide it by the number of solvent customers.
Average Revenue Per Paying User (ARPPU)
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Basic metrics of product value include:
NPS (Net Promoter Score) – measures the likelihood that customers will want to recommend a product to friends, family, or colleagues. It is one of the most powerful metrics for determining the value of your product.
CLV (Customer lifetime value) works to measure the total value of one customer over the life of a company, including their spending and recommendations to others.
Time to value. This is the period of time it takes for a buyer to fully appreciate the value of your product after they have paid for it.
Churn rate. How short is the period during which the customer stops using the service/product. And this indicator is considered an indicator of how valuable the product is and how it satisfies all the customer's needs.
User engagement: Is the customer actively using what they paid for?
Conversion rate: How often a trial period converts to a paid version or a consumer upgrades from a basic subscription to a more expensive one.
If you track the listed product metrics, you will be able to identify growth points that will help you determine which direction to move in, how to develop your business, and how to improve your existing product.