Given cart abandonment's impact on eCommerce, russian number whatsapp cart functions are increasingly becoming a point of competitive advantage. Below we highlight the work of Dan Jian et el from the Journal of Theoretical and Applied Electronic Commerce Research.
The study focused on checkout carts from the largest Chinese websites.
The comparison shows a variety of checkout capabilities stores are using to help shoppers complete purchases within the cart. These include the ability to display additional product information, reducing prices in cart, options for promotions, setting a product cap, handling and deleting products, and sorting/classifying products in cart.
Importantly, the study showed that choice overload was a primary contributor to cart abandonment.
Today mobile traffic accounts for over half (50.48%) of all traffic in eCommerce.
Unfortunately, according to our own research done in 2015, there is a clear correlation between small screens and increased cart abandonment.
Desktop - 73.07% average shopping cart abandonment rate.
Tablet - 80.74% average shopping cart abandonment rate.
Mobile - 85.65% average shopping cart abandonment rate.
Mobile has the highest cart abandonment rates, with 85.65% of all transactions ending without a sale. Meanwhile, tablets converted sales 80.74% of the time, a 5.7% improvement in revenue.
Desktops performed the best in terms of cart abandonment, with 73.07% of transactions failed.
The trend is obvious. The smaller the size of the screen, the more likely a customer is to not purchase. This is problematic considering that for the first time ever, more digital buyers will use smartphones than desktops to shop.
The trend has continued through 2017, where mobile cart abandonment continues to outpace desktop by 16%.
Why is this?
According to RetailDive, eCommerce shops are still not optimized for mobile. Slow load times abound. Many stores remain unresponsive, forcing customers to zoom in and out to navigate a page.
Worse, pop-ups that are fine on desktop take up are often not fine on mobile.