The target audience of the business

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The importance of any startup company needing a strong visual identity can be summarized in the following points: Defend your difference and uniqueness It shows your professionalism. speaks for you The difference between identity and branding opens up horizons for us to talk about the importance of choosing colors in identity design. In numbers, the price of designing a brand identity and its packages How do I choose the right colors in identity design? When choosing the appropriate colors for visual identity design, a number of factors must be taken into consideration, including: 1- Type of business or commercial activity: The nature of the business or commercial activity of the company or organization determines the appropriate colors to use in the design.


The color must be compatible with the company’s mom database activity. 2- Target audience: or commercial activity must be taken into consideration when determining the appropriate colors. For example, visual identity designers may use bright and vivid colors in designing logos and visual identities for children, young people, or the elderly. 3- The general image you want to convey: Colors can also contribute to defining the overall image of a company or organization, and this overall image reflects the identity and personality of the business. 4- Color compatibility: You should also ensure that the different colors used in the design are in harmony, as harmony makes the design look attractive and harmonious.


5- Culture and beliefs: The colors that designers use to design visual identities may differ in different markets around the world, due to different cultural reasons and religious beliefs. 6- The psychological significance of color: Each color has a psychological significance and is linked to psychology and the effect of each color on the brain and emotions, so be sure to use colors that evoke positive feelings of identity. Colors can be divided into four sections that can be adopted in new designs, which are: Primary colors: blue, yellow, red. Secondary colors, green, orange, purple. Neutral colors: white, black, gray.