How to Sell on LinkedIn and Get a 50% Close Rate: B2B Lead Generation Case Study for Labas Biosciences

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Labas Biosciences is a start-up company that acts as an intermediary between medical cannabis companies and reputable distributors. Labas Biosciences understands the nuances of the medical cannabis market and is committed to quality, transparency, and innovation.

The challenge
As the startup was just beginning to develop, its portugal number dataset had no experience promoting themselves in the niche. They were primarily working with cold lead generation. Therefore, we had several tasks:

Create a lead generation process.
Build a personal brand and reputation so that Labas Biosciences will be better positioned in the niche.
Gain experience, both for ourselves and the client, creating and sharing content about Labas Biosciences on LinkedIn.
Attract the company's first customers.
Campaign objective
Labas Biosciences' main goal was to create a lead generation process and attract potential customers, and LinkedIn was one of the fastest tools to achieve this.

We considered other options, but many of them either did not fit the niche or could only provide results in the long term. Therefore, we found LinkedIn and email to be the best way to track weekly progress for this client.

To begin, we analyzed the niche and its related opportunities and determined the following:

The approximate size of the target databases of companies and contacts.
Competitors in the niche on the platform.
The main target information to be included in the marketing materials, such as presentations, commercial offers, banners for the website, and social networks.
Several variants of communication cards.
A development strategy for lead generation on LinkedIn.
Plans for further developing the LinkedIn SMM (promotion and content of pages).
Team strategy
At the beginning of our cooperation, we received a starter kit containing a landing page, a brand book, and a rough portrait of Labas Biosciences' target audience. Thanks to our close collaboration with the client, we successfully completed all preparatory and organizational stages within the first month and moved on to the active phase of newsletters.

Pre-launch stage
1. Creating LinkedIn and email accounts, warming them up, increasing activity, and filling them with content.