With the latest changes to Facebook's algorithm, we analyze what has happened to organic reach and give you some tips to increase your results.
Algorithm changes, a drop in organic reach and hundreds of messages asking “turn on notifications to receive alerts for my posts”. This is the panorama we have found on social networks in recent months: what is happening? We review the changes that Facebook has made to its platform, how it is affecting results and what to do to remedy it.
At the dawn of time: Facebook changes its algorithm
With the fake news scandal at the beginning of the year, Facebook decided to take action and reassert itself as a platform for social interaction between users. How? By changing the platform's algorithm, which is, to put it in some way, the set of calculations that "decides" what content to show you.
How to increase reach on FacebookThus, Mark Zuckerberg luxembourg phone number data announced that Facebook's new algorithm would prioritize interactions between friends and family. A decision that, logically, fully affects the visibility of brands on the platform.
The changes were implemented at the beginning of 2018 and, since then, Facebook analyzes the publications and organizes them according to the possibility that each user interacts with the content that is of interest to them. To do this, they take four steps:
Inventory: the available content.
Signs: Considerations on content.
Predictions: User Considerations.
Overall score.
These assessments take into account, above all:
The number of people who interact with that post.
The reactions, comments and shares of it.
Posts from friends or family about a content.
And so, instead of sorting posts in chronological order, the user will see those that Facebook, as it gets to know them, believes may be of most interest to them.