The Hubspot platform offers other certifications in its Hubspot Academy, free or exclusive for users of the tool, which allow you to become an expert in Inbound Marketing by knowing all the areas it covers:
HubSpot Certification : Learn best practices for the HubSpot tool, how to use it, and the possibilities it offers for businesses. (For HubSpot customers only).
Inbound Sales Certification : five classes that introduce the user to the Inbound Marketing sales methodology, identifying potential clients, developing strategies, and creating personalized presentations that will allow you to identify, connect, explore, and advise potential clients. (Free certification and open to the public).
Growth-Driven Design Agency Certification : 13 classes in which you will discover the design methodology in Inbound, as well as how to increase sales through design. (Free certification and open to the public).
Hubspot Agency Partner Certification : Aimed at Hubspot partner companies . It explains the fundamental aspects that all Hubspot agencies must master. (Certification open to all Hubspot partners who japan phone number data are part of the Onboarding and have at least one certified user in Hubspot).
Hubspot Design Certification : Aimed at creating rich, personalized experiences for visitors to our blog, website, landing pages, or email. Teaches how to create Hubspot templates aimed at attracting our target audience. Aimed primarily at web designers. (Free certification open to the public).
Contextual Marketing : Learn how to create a web experience tailored to your users' needs and preferences. You need to have at least 500 contacts in your Hubspot database and have developed your Buyer Personas and the appropriate content for each stage of the Buyer Journey. (Certification open to all Hubspot customers with Pro or Enterprise accounts).
Email Marketing Certification : nine classes that explain the development of marketing through email marketing as a channel to close sales and satisfy customers. Segmentation, email design, sending, analysis and optimization of an email marketing campaign as a marketing strategy in the business. (Free certification and open to the public).
In Inbound Marketing, companies speak directly to the customer, to their needs, their concerns, their emotions. Obtaining the Inbound certification from Hubspot can be the first step to understand, assume and implement this process. Do you dare to become an expert in Inbound ? Take the first step.