Interview with ABC Digital co-founder Hernán Dillon Noval

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A company must constantly navigate the challenges that a globalized world presents to it every day. To reach more people and get them to know it or acquire its services. That is the reason for the mission of the Mexican agency ABC Digital, since making headway among so much competition is not easy if you do not have clear objectives. In an interview with the co-founder of ABC Digital, Hernán Dillon Noval, we will learn more about the agency and the goals it sets.

The beginnings of ABC Digital
Hernán Dillon Noval told us that at ABC Digital they japan number dataset from the start that they wanted to work with new systems and ways of organisation, with the aim of taking advantage of new technologies and exploiting the creativity of their collaborators to the maximum. The idea of ​​following the same structures seemed outdated to them, if we take into account that the world is no longer what it was 15 years ago.

“The idea for the name came about because the first three letters of the alphabet represent much more than just characters. They represent the basis of human communication, and they also correspond to the practical metaphor that 1, 2, 3 symbolizes.” So the agency’s three main elements are: analyze, search and control.

The mission of Hernán Dillon Noval and ABC Digital
The agency's mission is focused on digital marketing. Hernán Dillon Noval explains that "hiring marketing services is not a luxury, it has become a necessity. As a company, you face an endless number of competitors every minute. With the rise of social networks and the Internet, if you don't invest in digital advertising, you're out of the game." Business owners who have worked in a traditional way for many years find it difficult to visualize social networks so that their company sells;

“Especially because you are selling them something they cannot see, or at least that is what they think. Digital marketing is not at odds with traditional advertising. On the contrary, I think they go hand in hand, each has its benefits. But if you do not have enough budget to invest in both, starting with the digital solution is much cheaper and faster . ”
Comprehensive digital marketing solutions
In order to provide solutions to a problem that is advancing at an incredible speed, you must be very creative and try to be one step ahead. However, there are methodologies that can be followed and that have shown results. That is what has worked for many digital agencies. However, convincing people who have not realized the value of digital media is not an easy task and is the main challenge for an agency.

“Creating strategies to position a brand and make it stand out in digital media is not the most complicated thing. Our collaborators are specialized and prepared people. Basically, with their great capacity for analysis and resolution, it is very easy to determine which path to follow. The difficult thing is for entrepreneurs to bet on digital.”
Current marketing
We asked Hernán Dillon Noval how they manage to be creative and innovative in a world where it seems that everything has already been said. His answer was quite interesting:

“If we think about the thousands of years behind us, we might think that there is nothing more to invent. But reality shows us that this is not true. How many inventions or innovations have come to light in 5 years? There are many, regardless of the area or industry. Just in technological innovations in cell phones, at least every year there is progress. Human beings are creative by nature and that is what explains the evolution we have achieved.”
And he explained to us that this is why ABC Digital Digital Marketing Agency seeks to work with people who think like-minded and who are constantly motivated to let that creativity flow.