Several high-profile American universities that have completed studies into the impact of brands have concluded that even in the smallest of organisations, whether not for profit or commercial, the strength of their brand has a big impact on how their staff work together as a team. A brand will improve how fulfilled they feel in their work, as they understand why they’re doing what they’re doing and match their own values to that of the organisation. If you’ve ever been in an organisation lebanon rcs data where the team appears divided by age or nationality, that’s because their internal branding is not strong enough to overcome those differences and merge the team into one culture and one shared identity. To quote a director of the WWF, “Our brand is the single biggest asset that our network has, and it’s what keeps everyone together.”
It’s easy and frankly natural to be a little overwhelmed when confronted with the task of turning your passion and thoughts into a brand that makes sense and can be understood easily. This daunting task shouldn’t put you off, as the value of brand creation is huge.
Try starting with what you want to achieve, what’s the core goal of why you do what you do? Use that idea to form your ‘mission statement’, your reason for existing as an organisation. In a nutshell, that’s the core of your brand. After that point, add in values that are important to your organisation or to you as its leader, whether that be a sense of adventure, or compassion, or a focus on improving the community around you. The foundation of all good brands starts with these principles.