1. Capture people's hearts with an introduction, a twist, and a conclusion
The points that creators keep in mind to create buzz on TikTok are:
・Initial impact
・An exciting story
・Add a punchline
The following are listed:
As the data in the white paper shows,
creators with over 100,000 followers in particula r are general manager email database equally focused on the three stages of "introduction, progression, and conclusion."
2. 10 more ideas
Creators with over 1 million followers keep the above 10 points in mind when creating their content to create buzz.
In addition to the three stages of "introduction, progression, and conclusion," it is also important to build close relationships with users through other steps such as "communicating with users," "creating something that is likely to be imitated," and "creating a sense of familiarity."
The key point is that rather than trying to incorporate all 10 of the above items evenly, we recommend focusing on just a few items.
If you want to use TikTok efficiently and attract more customers, be sure to check out this article!
TikTok Advertising
[2021 Edition] The latest marketing strategies to attract customers on TikTok!
This article is written for those who are considering using TikTok to attract customers because it is so popular, those who are trying to attract customers on YouTube but are finding that their channel is not growing because there is too much competition, or those who are streaming on TikTok but are not seeing results.
What are some surprisingly irrelevant factors in making TikTok go viral?
1. In fact, the amount of information you need depends on the number of followers you have.
Source: https://tiktok-for-business.co.jp/download
I think many people mistakenly believe that the more information you post, the more likely it is to create a buzz.
However, according to the data in the white paper, creators with between 1,000 and 30,000 followers are choosing to reduce the amount of information and clearly communicate the key points they want to convey.
On the other hand, when we look at creators with over 100,000 followers, we see that about half of them tend to provide more information and increase the number of things to point out, while the other half tend to go for a simpler approach.
In other words, if you have up to 30,000 followers, you are more likely to create a buzz by reducing the amount of information and communicating it simply, and by limiting the amount of information and using it in the same way that you created a buzz, you will be able to continue to create a buzz.
2. More posts isn’t always better
Source: https://tiktok-for-business.co.jp/download/
Speaking of probability, many people think that the more you post, the higher the chance of your post going viral.
In fact, in the graph above, among creators with over 500,000 followers, those who were posting a lot for the first time outnumbered those who were selective.
In other words, to continue for a long time, it's best to post a lot without being too particular about it.
On the other hand, for accounts that are struggling to reach 500,000 followers, it is best to be selective and focus on quality.
Elements of creating content that will go viral on TikTok
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