Done right, newsletters are an inexpensive avenue to build relationships with your existing members.
With so many newsletters landing in the junk mail folder, it’s important you make sure your members look forward to receiving yours.
Here are our top five tips on how to build a successful newsletter:
Focus on quality over quantity. Readers tend to netherlands rcs data be time-poor, so they scan text rather than read every word
Make your content relevant and useful. How can the content you’re providing benefit members? Put yourself in their shoes – what would you want to see?
Use a logical, enticing layout. Start by highlighting your featured content first. Examples are an update from the CEO, changes to your services that impact members, or the latest must-know industry news
Include interactive elements. Polls and surveys are an easy way to engage with your members. You could also add an ‘Ask Us’ section where you answer members’ questions
Build a community. Ask for contributions to blogs or success stories to help members feel included and share experiences within the community.