Types of discounts
There are many types of discounts you could offer, depending on who the recipient is, their profession, or whether they have an existing connection with your club. Let’s look at some in more detail:
Informal
This type of discount doesn’t tend to be promoted. Instead, it’s offered at the point of sign-up. For example, Tanya Pinchin Hodgson, Swim Teacher at Felixton College Pool, says: “I give discounts to romania rcs data families with more than one kid, or if the parent asks.”
Another informal discount is reducing or waiving fees for low-income families, although it’s best to do this on a case-by-case basis.
Informal discounts give you the flexibility to offer them when you chose to – you’re not obliged to honour a specific promotion. However, they are less impactful as you’re relying on people already wanting to sign up.
You also run the risk of creating a bad atmosphere at your club if members find out you’ve offered discounts to some people but not others.
NHS / Military
These are common discounts, given to people who work in the armed forces or health service. The percentage off is usually 10–20%.
Volunteer
A discount on membership fees is just one of the rewards you could offer people who volunteer at your club. This type of discount can encourage existing members to become more involved.