Why does a marketer need online translators?

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The history of online translators began long before the Internet era. In the 1960s, Peter Toma, an employee of the California Institute of Technology, developed software for machine translation from Russian into English. The system was called Systran and, having been updated many times, still works today. And paper dictionaries are gradually becoming a thing of the past due to their uselessness.

Most often, online translators henan cell phone number list are used when traveling (statistical studies are unnecessary - the ratio of tourists to those who know foreign languages ​​is clearly not in favor of the latter). In this article, we will consider online translators and popular extensions as tools for marketers: how they can be useful, how to use them, and how they differ from each other (spoiler: minimally).

Content:


The most popular online translators: an overview
Browser extensions for online translation
Conclusions
Why does a marketer need online translators?

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Why does a marketer need online translators?
Marketers, of course, travel too. But tourism is a vacation, and at work even specialists who know English sometimes have to resort to the help of a translator. Here are 7 situations when online services will help you navigate:

1. Be in trend

A good marketer should understand trends. If users in Italy are completely carried away by the works of Immanuel Kant, in a month they will be interested in philosophy here too. If teenagers in Austria decide to decorate themselves with chokers as a sign of protest against environmental pollution, we should expect a surge in demand for chokers in Ukraine as well.

To catch a trend in time and build a marketing strategy on it is a whole art. But polyglots among marketers are few and far between, and even knowledge of English does not always help out - the previously mentioned hypothetical fashion for reading philosophical treatises would first be covered in Italian.

So you have to arm yourself with an online translator: monitor news portals of different countries, catching the general meaning with subsequent careful analysis of the topics found; look for trends in foreign languages ​​inYandex.WordstatorGoogle Trends.

2. Foreign business trips

Unfortunately, people travel to other countries not only for vacation. It could be a meeting with partners, contractors, customers, or a conference. The host party does not always have a live translator at their disposal. In this case, online services overcome the language barrier.

3. Business correspondence

If during trips the host can ensure comfortable communication with the help of hired linguists, then in correspondence you will have to cope on your own.

Important: warn your interlocutor that you are using a translator. Then he will be understanding of the mistakes that the service will almost inevitably make.

4. Research

Research is the foundation of a content strategy in marketing. Data from reputable research portals will give your publications credibility both in the eyes of users and in the eyes of search engines. Often, the necessary research is conducted abroad, and online translators help find it.

5. Services

Similarweb,GTmetrix,SEOBook,Neilpatel,Salesforce— the interface of these (and other) services is not translated into Ukrainian and Russian. Experienced specialists intuitively understand how to use them. Those who do not know English and are just mastering online marketing tools will be helped by online translators.

6. Communication with technical support of foreign services

Even if the service interface is translated by developers, support managers will not always communicate with you in your language, and the speed of solving the problem depends on the level of mutual understanding.

7. Self-development

A surprising amount of useful material for professional growth is available in foreign languages. It is clear that reading books even with the help of an online translator is difficult. But there are also thematic articles and blogs - working with such formats usually does not cause problems.

The most popular online translators: an overview Let's give examples of online services that will help a marketer in his work.

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The most popular online translators: an overview
Let's give examples of online services that will help a marketer in his work.

1. Google Translate
Google Translate - The Most Popular Online Translator for Marketers

100 billion words - that's the volume of work the servicePerforms daily. Google Translate copes with its task with the help of a self-learning neural network. 109 languages ​​make the translator the most extensive collection of online dictionaries. You can read more about the online translator inHelp Center.

The service supports transliteration, and there is the possibility of handwriting input:

The most popular online translators google translate