The Power of Long-Term Influencer Relationships in Building Credibility With Leads

[shishir.seoexpert1]

People buy from humans, not robots, and humans aren’t perfect. Social psychologists Elliot Aronson, Ben Willerman, and Joanne Floyd conducted a study focused on interpersonal attractiveness. The purpose of the study was to determine the effect that making mistakes (or ‘clumsy blunders’) had on likeability. Results showed that people thought to gambling data china be competent, who then made a mistake (described as a pratfall) were found to be more likable. Conversely, those who were seen as unprepared and prone to mistakes were seen as less likable.

In the case of selling, this study exemplifies how showcasing your personality and having organic, human interactions, in addition to checking off customary discovery topics, is significantly more impactful than sticking solely to robotic notes and scripts.

If you’re looking for some simple and easy-to-implement ways of infusing personality into your sales motion, here are my top 3 recommendations:

1. Ditch the virtual background
Let’s be honest, when you see someone pop up in front of a Hawaiin sunset or IKEA-style modern farmhouse kitchen, your first thought isn’t “how lovely!” but rather, “I wonder what’s actually behind them”. In other words, the virtual background creates an unnecessary distraction. Not to mention they may end up focusing more on the background and the visual glitches than the words you are saying.