But like we said, YouTube is too saturated a platform to

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Good metrics are to be used as indicators of your progress, not the goal in and of itself. How Google ranks YouTube videos YouTube views don’t only come from people already logged on to YouTube. Google is also a huge driver to your YouTube videos. Google needs to understand the content of your video in order to include it in search results. Google ranks YouTube content in the following ways: Crawling the video and extracting a preview and thumbnail to show the user Extracting meta tags and page texts from your video descriptions to tell the user more about the video’s content Analyzing the video sitemap or structured data to determine relevance Extracting audio to identify more keywords Keywords aren’t pulled just from the text attached to your video in the descriptions and tags -- they can also be pulled from the audio itself.


This is why including the right keywords in your video script will help boost the europe gambling data video’s rankings on Google. Choosing keywords is about relevance, not volume This begs the question: what, then, are the “right” keywords? A better question might be: what makes a keyword the right one? Let’s return to the “YouTube is like an enormous library archive” analogy for a moment. If only making noise and getting noticed mattered, then the right keywords would be the ones that get the most search volume to attract the most viewers.


count on viral spread. Search engines don’t really think in terms of “best and worst” videos to make their rankings. (Search engines don’t really think at all, but that’s a topic for another day.) Search engines are designed to identify “what video is best for this particular viewer, in this particular instance?” That’s not a question of volume or popularity. That’s a question of relevance.