Accuracy is also crucial, as the reputation of your brand is

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For example, you could consider posting a how-to guide with step-by-step instructions or a video tutorial. A searchable knowledge base could also prove helpful for visitors, while access to a free tool would definitely help them feel positive about you. Illustrated tree graphic showing the types of evergreen content. When you’ve chosen the type of content you want to produce, think about how long it will take and the costs involved. Decide if you’re going to keep it in-house or outsource the work, or a mixture of both.


Remember that previous content can be repurposed for another format or channel. hong kong gambling data This is a good way to stay on-budget, as you don’t have to pay for a whole new article. A clever writer can transform existing content into something that feels fresh and new, even if it covers the same ground. Write your masterpiece Cornerstone content should be well-planned and superbly-written, making sure the reader is interested, informed, and inspired. It must be relevant and genuinely helpful, not only solving the customer’s problem but making them want to learn more about you.


at stake. Content should sound suitably authoritative, perhaps including links from other expert sources—this will also help your search engine rankings, as trustworthy websites tend to rank highly. Screenshot of Hemingway's readability checker. Keywords should be built into the natural flow of the writing, avoiding keyword-stuffing. Taking advantage of software like Hemingway or Grammarly is a great way to check that your writing is easy to read and informative.


And the piece should obviously deliver on what the headline or intro promises — an article called “What exactly is machine learning?” should explain the terminology and provide easily-understandable examples. You should also avoid being too pushy. Although you’re trying to attract visitors, cornerstone content isn’t about aggressive sales tactics. A subtle approach will plant the seed in a potential customer’s mind while addressing their query in a trustworthy way. Visual appeal is just as important as written content, so be sure to include attractive images and graphics to keep the reader engaged.