Instead of focusing on who we think we’re losing traffic to

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Flavilla dropped all sorts of tactics to test: putting the CTA closer to the consumer’s picture, using the power of the gaze, tapping into negative emotion, showing contrast (think before and after), and putting the most important information first. We could have listened to Flavilla talk all day long. Hearing her take on buyer behavior was a bit like looking into a glass ball and getting answers to all of our questions. We can’t wait to put it into action! Dr.


Pete Meyers — Rule Your Rivals: From Data to Action Always a crowd pleaser, Dr. Pete showed off a new Moz tool currently in Beta: True Competitor. True Competitor is a project Moz has been working on for the last few years, and this year it’s finally ready to take the stage! (You can request early access to True Competitor here.) Dr. Pete used the new tool to remind us that those we assume to be our competitors sometimes aren’t actually our competition at all.


we need to be israel gambling data focused on who is preventing us from making money. There's a big difference between who you "think" your competition is and who you compete with in the SERPs. #MozCon — Jason Dodge (@dodgejd) July 12, 2021 Using the new True Competitor tool, and a few cool search modifiers, Dr. Pete was able to find some opportunity keywords to test out. The process looked a bit like this: Use True Competitor to identify potential keywords Use search modifiers to find the ranking pages for the competition Find Moz’s current ranking content Create content using the similar keywords Link to the most updated and relevant content Get Keywords, competitor pages, and my best piece of content to compete with: @dr_pete #mozcon pic.


twitter.com/VFk5beIbvI — Noah Learner (He/Him) (@noahlearner) July 12, 2021 We knew that Dr. Pete would bring the heat, but it’s safe to say he outdid himself this year. Noah Learner — Game-Changing Ways to Use the Google Search Console API This first-time MozCon speaker came ready to play! Right away, Noah gave us some perspective on the actual limitations of Google Search Console. As most of us know, Search Console only gives you access to 1,000 rows.