How to price a digital product?

[shukla7789]

Published by

Thiago Sgobero
/ Lead Generation / How to price a digital product?
Summary [ Hide ]

1 Listing the elements that make up a digital product
2 How to perform market analysis to price a digital product?
3 The calculation for pricing a digital product
Do you know what costs are involved when pricing a singapore number dataset product? In other words: what are the production costs that will directly impact your final price?

Most people’s instinct is to say a resounding “Yes!” without even thinking — pricing is the easiest part of the job!

Considering that the other parts of the work involve the development of the digital product itself and the marketing efforts to promote it, pricing is really left aside until almost the last minute.

Or worse: it is built beforehand, based on benchmarks and competitor research — basically looking at the price of other courses and deciding which one will be yours, with very weak foundations.

But just as there is a right way to price physical products, pricing a digital product is a job that involves some calculations.

Let's talk more about these calculations in today's article. Are you ready?

Enumerating the elements that make up a digital product
Woman looking at tablet with thoughtful expression
The first step to pricing a digital product is to really understand the costs involved in its production.

This is true for any product, whether it is on a shelf or listed on Hotmart.

The thing is, the costs of a physical product that has just arrived are often quite simple to calculate. And yet it is possible to simplify it further.

Fixed costs that affect a physical product are calculated in the finance department and reviewed a few times a year. They don't usually change that drastically. So they are added to the variable costs and act as a constant.

At the same time, variable costs are extracted from the product itself, mainly related to the purchase price, shipping, etc.

Adding the two together and adding the profit margin, voila: you have a priced product.

Digital products work in a similar way, but they come with their own particularities. The investment in their creation is more abstract, and in many cases they are even confused with personal expenses — especially for first-time creators.

In the next items we will talk in more detail about the elements that make up a digital product.

And then, let's talk about how to price them correctly. Let's go together:

1 – Physical resources
The first point we need to discuss concerns the equipment that needs to be purchased to create a digital product.