This must be a relative URL Choose the Redirect Type

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Magento site. 4. Redirects Global redirects Magento does implement global redirects on your site. This means that if your store utilizes a “www” subdomain or “https”, if a user doesn’t enter those attributes, Magento will still redirect the user to the correct destination URL.


This is great for the user experience of the site, as users should land on the correct content even if they don’t type in the exact destination URL in those instances. However, Magento does this through 302 redirects instead of 301 redirects: 302 redirect path. Back in 2016, there was a famous study by Wayfair that showed that 302 redirects could significantly dilute link equity. While Google has claimed that 302 redirects pass link equity, this argument is still a never-ending debate in SEO.


While we believe that 302 redirects do distribute much more link equity then they once did, we take the stance that you should never utilize 302 redirects unless you absolutely need to. For this reason, we recommend adjusting this spain gambling data in the Magento platform. Fortunately, this is a very straightforward change: Navigate to Stores > Configuration In the

“General” dropdown, select “Web” Select the “Url Options” dropdown Change “Auto-redirect to Base URL” to “Yes (301 Moved Permanently)” This should ensure that your Magento website’s global redirects now utilize 301 status codes instead of 302: 301 redirect path.


Custom redirects Of course, aside from the site’s global redirects, you’re also going to want to implement 1:1 redirects for individual pages. This ensures that if you ever need to implement redirects for old pages, you can do so.


Fortunately, Magento offers this functionality out of the box. In order to implement redirects for individual pages, you can perform the following steps: In the Admin sidebar, navigate to Marketing > SEO & Search > URL Rewrites Select “Add URL Rewrite” Enter the URL you wish to redirect in the “Request Path”.


This must be a relative URL Enter the destination page in the “Target Path”.. Generally, you’ll want to choose “Permanent (301)” Select “Save” An example of a custom redirect. Please note that in order to implement redirects, the page must be completely deleted from Magento, as you can’t redirect active pages. This makes redirects very “all or nothing”, as they need to be completely removed from the platform first.