Insights into the psychology of consumersNo Semblance of Advertising

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The fact that virtual reality marketing is essentially nothing more than advertising is hardly clear to the user during his journey through the strange worlds - or it doesn't bother him.

The reactance is simply overshadowed by the numerous wow effects and the high entertainment factor. This creates a greater openness for the user to the offer and optimally internalizes marketing messages.

Increased brand interaction
Virtual reality eliminates the customer's role as a passive observer. switzerland gambling data Unlike traditional marketing measures, the customer becomes an active part of the ongoing process.

The greater degree of participation means that users generally engage with the brand more intensively and over a longer period of time.

use innovative character
Although virtual reality has been around for several years now, it still has a greater innovative character and novelty value than, for example, applications in the field of augmented reality .

It is therefore hardly surprising that VR marketing campaigns are still far outnumbered on the Internet today. Users remember them much better and the recognition value is also significantly increased by the uniqueness of the advertising measure.


VR applications provide deeper insights into the consumer psyche than traditional web analytics tools.

The information collected, for example, via biometric sensors, user and movement behavior in virtual space, and eye-tracking analyses can be used to carry out extremely detailed profiling. This valuable knowledge can be converted into even more specific and improved marketing experiences in the future.