Which companies benefit from a CRM strategy?

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What is CRM?
Find out here what meaning lies behind the three letters and what role they play in companies .

The abbreviation "CRM" appears again and again in connection with business topics. For this reason, we want to take a closer look at CRM and show specifically what CRM actually is and what role CRM software plays in companies.



What is CRM?
“ CRM” is an abbreviation for customer relationship management. In German, this thailand gambling data usually means customer relationship management or customer care.

CRM essentially encompasses two things. On the one hand, it refers to the consistent focus of a company on its customers. On the other hand, however, it also involves the strategic design of all customer relationship processes.



In many industries, customer relationships are long-term in nature. Targeted customer relationship management plays an even greater role here.

These include, among others,

service companies
The mail order business
The telecommunications industry
Ultimately, however, companies in all industries benefit in the long term from developing a holistic CRM strategy.