Example 2 – YouTube not generating clicks

[sumaiyakhatun26]

If one channel generates more revenue than the other, and the cost of operations is comparable or even lower, it's tempting to shift your entire budget there, right?

And even though I tried really hard to talk the client out of it, he ultimately decided to turn off Facebook Ads. So we paused the activity for about a month to see where it would take us. And as you can imagine, after only 2-3 weeks the client came back to us because he had noticed a significant drop in sales from Google Ads as well.

So we restarted both systems and the situation returned to normal.

We once ran a mobile app promotion on Facebook Ads. There is an advertising objective asia rcs data called “app install” dedicated to mobile apps.

So, when we had a new app on the market to promote, we could do it using this advertising objective in Facebook Ads. The average cost of installing a single app on a device was a few zlotys.

Besides, in the case of most applications it is usually between a few and a dozen zlotys.

At the same time, in addition to activities directly on Facebook, other, broad-based communication activities were conducted, including, of course, Google Ads campaigns and – importantly in this story – on YouTube.

As you can probably guess, we are dealing with a similar scenario to the first example. After about a month of doing this, during a meeting, the client says: