Part of the difficulty of leveraging customer testimonials as a component of your content marketing strategy is how nebulous the process of obtaining and deploying testimonials can be, especially for smaller businesses that are still working out their holistic sales and marketing structures. But this nebulous process can’t be overlooked, given that 85% of online users trust customer testimonials as much as recommendations from family or friends.
How do we approach our customers with this request? Which customers phone numbers philippines target? What do we ask them to talk about? And once we've collected these opinions and anecdotes, what do we do with them and how do we ensure that their value is harnessed and put to good use?
student
These are just a few of the concerns that businesses need to address and resolve when creating customer testimonials and using them to move the needle in sales and marketing. As with content marketing, it’s not enough to just have a good idea – ideas need to be executed and brought to fruition. With this in mind, let’s look at six tips for creating great customer testimonials and why businesses should reconsider (or simply consider) how customer testimonials can be an integral part of their sales and marketing tool bag.
Ask the right (specific) questions.
You never want to go into a job interview unprepared, and the same principle applies when approaching customers to provide a testimonial. Taking the time to examine how a customer has used your product or service, how it has impacted their overall business goals, how it has generated new leads, how it has stimulated sales, and how it has helped them overcome obstacles or challenges in their industry is key to asking the right, targeted questions and targeting your answers to ensure your testimonial is accurate and speaks to the themes you want to highlight.