Twitter and perform a search for “contributor

[hasan018542]

For instance, let’s say I’ve determined that I want something to be covered on Forbes.com. Using Cision, I can select “Outlet Name” and then search for Forbes.com. From there, I’ll get a big list of journalists that write for Forbes.

Searching for journalists who write for Forbes on Cision. When clicking on each one, you can find contact information for each journalist along with a biography that can be useful in determining if they would be a good fit to cover your campaign: Contact information for journalists on Cision.


You’ll want to send your campaign to as many qualified journalists as possible, so build an outreach list of hundreds of contacts that you can reach out to during the next phase of the campaign.

Outreach sheet showing the first name, last name and email of journalists myanmar gambling data with the latest outlet they worked for. If you don’t have the budget for a media database, there are other (but slightly more difficult) options that can help you find journalist contact information.


For example, if we wanted to find authors who write for Forbes, we could take to @Forbes”: Searching for “contributor @Forbes” on Twitter. You can then use tools such as Hunter.io’s Bulk Email Finder to find the email information for some of the authors. Screenshot of Hunter.io bulk email finder. With Hunter.io, you’ll only pay based on the number of entries you run through the tool.


This can be significantly cheaper than paying for a subscription to a media database. Of course, this process will be much more manual and time-consuming. 4.

Pitching phase The final part of any good digital PR campaign is the pitching process, where we take all of the journalist’s contact information we just collected and begin to reach out to them. The golden rule of the pitch One key thing to remember when pitching is that the average journalist receives many, many different pitches every day.


Part of their job is to wade through all of them and make decisions about which ones will be the most successful. Because journalists are constantly bombarded with potential stories, you’ll want to follow the golden rule of pitching: Do as much upfront work for the journalist as possible. This means that your outreach needs to be short, direct, and easy to read. We’ve found that it’s really helpful to use bullet points to keep things succinct.


For instance, here’s what a pitch email could look like for a data study about dogs in apartments: Email Subject Line:


The Most Popular Dog Breeds In Every State Hello [Contact Name], My name is Chris Long and I’m with Go Fish Digital. Recently we performed a study on every state’s favorite breed of dog. Our study found some really interesting insights including: The Golden Retriever was the most popular dog breed and was chosen as the favorite by 42% of respondents People in Southern states were 38% more likely to choose larger dog breeds than those in Northern states.