Photos and social proof, or what to publish and what content will work best in creations?

[sumaiyakhatun26]

It may seem too obvious or trivial, but I keep seeing clothing brands that completely ignore the visual aspect of their ads or current content.

The photos are often blurry, underexposed, too general and without exposed details, and the colors are not saturated. This definitely does not improve their attractiveness in the context of other content in the feed.

Professional product photos and photo sessions with models, also in the form of carousels or collages – such creations convert the best with our clients.
They are able to catch the attention of recipients, and also show how a given blouse or dress actually looks. And this is extremely important from the perspective of a potential customer.

For this reason, among other things, and also because of building a community and social hong kong rcs data proof, the content of people who tag brands in their posts is also an important element of communication. This is the so-called User Generated Content, which has an impact not only on image activities.

In advertising campaigns, we always test creations – both in terms of copy and visuals . As the data shows, natural photos were much better clicked than specially prepared graphics. In carousel ads, we sometimes design additional special covers that “open” the entire creation and are an introduction to the rest of the photos.