The Out-Stream format is used to display ads exclusively on mobile devices

[sumaiyakhatun26]

Out Stream
Interestingly, it is the only format that cannot be broadcast on YouTube. It is only available on sites and apps that are part of the Google video partners network.

In the first case, a banner is displayed to the recipient using the mobile Internet. In the second case – if the recipient of the ad uses a mobile application – they may see not only a banner, but also an In-Feed ad, a full-screen ad or a native ad (full-screen or vertical).

In practice, the content automatically plays with sound, which the viewer can turn off by clicking on the ad. The big advantage of Out-Stream is that it broadens the advertising reach at a low cost.

I highly recommend this format for promoting mobile apps. If you're looking malaysia rcs data to increase the number of users of your app without spending a fortune, you'll be pleasantly surprised by the results.

Of course, the campaign itself must be attractive to recipients so that they decide to install the application. If you meet this condition and choose your target group well , it may turn out that you will get more downloads from this type of advertising than, for example, from Facebook.



Discovery
The Discovery format appears on the main page of the mobile version of YouTube, in search results on the site, and next to related videos. In short, wherever users intend to discover new content.

This type of ad consists of text and a thumbnail that the system has downloaded from the video. After clicking on it, the recipient is redirected to the playback page of the promoted video content or to the promoted YouTube channel. Depending on where the Discovery ad is broadcast, it can change its appearance.

I recommend this format especially for campaigns that aim to increase the number of YouTube channel subscribers.

Users rarely skip an ad that looks like just another video on their playlist. When they do come across one and the target content is interesting to them, there’s a good chance they’ll engage with your work more broadly.