What are the parameters of success?

[subornaakter20]

This is a difficult question to answer. For most businesses, the straightforward answer seems to be pretty basic: better traffic, better leads, and better sales .

That is the essence of successful Content Marketing .

However, it is not necessarily easy to look event planner email list around the bend in the road and predict what a company's growth from these parameters will be over the course of 6, 12 or 18 months doing Content Marketing .

That being said, it is very important for both parties (agency and client) to have an honest conversation where everyone states where they would “like” to be over time, and then document those goals and parameters.

[Tweet “Traffic, leads and more sales are the essence of #ContentMarketing success”]

Do we also need to hire an SEO agency ?
Quick answer to this question: Any self-respecting Content Marketing agency does SEO and any self-respecting SEO agency does Content Marketing.

Does it make sense?

Modern SEO is about thinking exactly like the person searching and giving them great answers to their questions, concerns, and more .

This is the essence of great Content Marketing , and it is essentially the new SEO.

[Tweet “Any self-respecting #Contentmarketing agency does SEO, and vice versa”]

Will an internal Content Manager be necessary?
Most successful Content Marketing efforts start with choosing a Content Marketer, someone who literally owns the program.

This person organizes, edits, and helps produce the content.

Motivate your team, whether it's helping a subject matter expert within your company finish a blog post or teaching a sales team member about a new piece of content to use in the sales process .

Companies that are serious about implementing a content strategy need to choose an internal Content Manager .

Ideally, the agency will assist you in the process of finding and hiring the right person for this position. But its importance cannot be overstated either.

Most agencies don't follow this same philosophy, meaning they become their own content manager. In some cases, this works very well, and in others, as you can imagine, not so much.

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