How to Measure the Success of a Content Plan?

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A 2020 study by marketing consultancy Inbound, which surveyed more than 3,400 advertising professionals, indicates that its benchmark is sales.

According to this report, 50% of companies in Latin America invested in a content marketing plan during 2020.

These brands decided to focus on delivering optimized, personalized, and influencer-driven content experiences.

The main marketing content used was furniture manufacturers in usa email list videos (20%), followed by downloadable ebooks (17%) and blogs (15%):

30% measured the success of their strategies through sales. 20% did so through web traffic, and 18% through lead conversion .

Content plan examples Hubspot 2023

25% of respondents measured the impact of their strategies by the ranking of keywords in Google rankings, assuming that this is a reflection of the impact on the needs of their brands' users.

That is to say, Content Marketing leads you to success . But this success is due to the fact that the brands that apply it have a Content Marketing plan and, in most cases, they know how to apply it.

How to Make a Content Marketing Plan? Step-by-Step Guide
We are going to give you a step-by-step guide on how to create your content plan example. Our first piece of advice is not to make the big mistake of designing it without prior planning. You will waste time and money, and you will gain a lot of frustration.

Before you start working on your Content Marketing, you should know that results do not happen overnight. You will need to be patient.

However, in the medium term, you will see how your business gradually grows with a greater number of clients, as long as you carry out planned work.

“Before starting to work in Content Marketing, I knew that results are the result of patience and dedication.”

To help you understand how a Content Marketing plan is made, we are going to present a hypothetical case.

This is a brand of swimwear for women. We will give it a fictitious name, Vitamina C TDB. They have been on the market for 4 years, but they have not yet taken off as they had hoped.

You have a lot of visitors to your website, but sales are not concentrated. What is happening?