Phygital Retail: 5 tips for combining physical and digital

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It is very common for consumers to make an exclusively digital purchase: the customer visits the website, chooses the products and makes the payment using their preferred method . However, a question arises: what if these consumers want a hybrid experience, with a visit to the physical store, for example?

In this case, we are talking about phygital retail. We have prepared this post so that you can better understand this definition and how to implement the different steps to combine physical and digital environments in your business. Enjoy reading!

What is phygital retail?
The term combines the words physical and digital . Therefore, it is easy to bahrain number dataset that the concept represents the union of the physical point, which still attracts many customers, with the digital mindset .

Therefore, efforts must be directed towards ensuring that online interactions are complemented by a receptive physical environment, as in the case of hybrid purchasing and personalized offers by location.

How to unite the physical and the digital?
Phygital, as the name suggests, requires both virtual and physical initiatives for the strategy to be successful. Let's find out what needs to be done.

1. Structure your contact channels well
Your store offers support via email, phone, WhatsApp, and social media. However, email takes a long time to respond, the phone is not always available, and WhatsApp checks messages and does not respond. In this case, we can say that your omnichannel strategy is not well structured.

Many people fail to make a purchase when they find little information about the products and also have difficulty contacting the store. Therefore, pay attention to the following problems to avoid them:

slow or unresponsive website;
lack of security on the website, without a security certificate;
many contact channels without the proper balance between them.
2. Create a seamless purchasing journey
A smooth purchasing journey is about being able to offer an organized website so that customers don't get distracted and abandon their carts, and also about recognizing the information of consumers who have already purchased something from the company before.

Therefore, make registration easier by offering customers the option to log in via Gmail and social networks, such as Facebook. This way, you prevent them from abandoning the possibility of closing a purchase because they are too lazy to fill out a long form.

As for the website and app (if your company already has one), make sure it has a well-organized layout, without too many buttons. This way, you prevent the customer from making a mistake and having to start the purchase process again.

3. Send personalized notifications
When potential customers are browsing a company’s website, a pop-up often offers them the option to enter their region of residence. Retailers can take advantage of this functionality to inform them about personalized offers from the store closest to them.

In addition to encouraging customers to visit the physical store and see what it has to offer, salespeople should also use discount coupons to encourage this practice. It is a way to personalize the experience and show that customers do not depend exclusively on online commerce to acquire good products.