Design a Social Media Plan to succeed with your digital marketing strategy

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We already know the concept, but before talking about strategies, it is necessary to make another preliminary stop: the social media plan. This is a term widely used in the field of marketing and although it is not a strategy in itself, it is a necessary prior step.

Having a well-designed social media plan will allow you to be successful with your strategy later on. To do this, you could start by asking yourself the following questions.

What attitude are you going to take international mailing list with your brand on social media?
What is the tone of communication that identifies you and with which you are going to express yourself in your communication pieces? This must be very clear since it must be maintained over time and be uniform, even though many different people work on it behind the screen.
Who is your target audience? Here you can be as specific as possible and you could even create an identikit of them. You could include data such as their average age, where they live, what they are interested in and what they are not, what their values ​​are, etc.
Based on the previous answer, what channels are you going to use to talk to him/her? On which social networks are you going to have a presence?
Finally, how often will you communicate? This is also a key point and you must be very clear and honest about it. Set a schedule that is sustainable in the long term.
As you can see, this is your strategic starting point. Based on the information that emerges from the previous questions, you will be able to draw up all the strategies that we break down below, without losing sight of your business objectives.