Product Listings: What to Do to Make Them Work for SEO

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Listings are category or section pages that display products from the same group. They are the first step in a user's journey to find the product they want.

Well-optimized listings have a clear structure, correct H1 tags, and meaningful metadata. Content on main category pages can be descriptive or present unique product offerings.

An important aspect is filters and sorting. Properly configured filters will allow users to find the desired product faster, and sorting by price or popularity increases convenience.

For example, a pet store optimized its category pages by adding filters brazil telegram screening by brand, product type, and price, which increased sales by 20% in three months. According to Outsourcing Team , optimizing filters can significantly increase conversions and improve site usability. Other studies also show that adding filters to a site significantly improves usability.

Example of a product listing (product showcase)

Example of a product listing (product showcase)

Recommendations for listings
Ensure a clear structure for category pages.
Use keywords in descriptions, titles, and metadata.
Set filters based on important parameters (price, brand, category).
Add unique content to category pages, avoiding duplicates.