How to implement Storytelling

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– Tell a True Story, eager to be read or heard
Take advantage of people's curiosity to learn how to capture customers and share something truly valuable about your company and its members. It can be about your beginnings, about the members of your company or about the process that gave birth to the creation of your new product.

– Build relationships by communicating your company’s values
If you want to build a strong and sustainable bond with your target audience, we recommend sharing with them the values ​​that drive your company and the community you serve every day. If you are convinced of what you do and how you do it, there is nothing better than involving others and making them part of your actions. Without merchant cash advance email marketing a doubt, this will teach you how to attract customers and will contribute to generating trust and a sense of belonging between internal clients or employees and consumers.

– Strategically plan your story
When writing, narrating, or visually transmitting a story, always keep in mind that the important thing is to use understandable and powerful language. Dare to transgress your own narrative limits and paint a village outside the lines. You must dare to make your story the best innovative vehicle for transmitting your brand.

If your resources are not infinite but rather limited, don't worry! Plan your story thinking about optimizing five fundamental points: the objective, the human and monetary resources available, the format of the statement and those responsible for carrying out the story.

– Involve others in your story
Participation is the key to success in collaborative strategies such as Storytelling; therefore, do not miss the chance to listen to suggestions and contributions from all participants. This will help you discover new strengths and possible sources of conflict that contribute to improving the work environment and even the product offered.

– Invite your community to participate
There's nothing better for a potential customer than hearing from a satisfied customer how amazing your product or service is. If you have a community of active followers or engaged fans, you can invite them to participate in the story and make it go viral.

– Appeal to Emotions
Your story should provide an emotional incentive. Always remember that you are not presenting the results obtained with an action plan or the goals to be met in the next semester. When a story does not tell or reveal something personal or unknown about the brand, the story can become boring or monotonous.

Instead, you must show emotion, love, sorrow, pain, anger, struggle or conviction. If your story does not show concern, it will not mobilize people to do something, nor will it call for action. Dare to produce a change of perspective or attitude with your story.