What Did MadeiraMadeira Do to Increase ROI

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Contents
1 The Tests
Learn in the following note how Genwords worked with the Madeira Madeira brand to increase ROI by more than 1000%

A year ago, “the largest home center on the pharmaceutical email lists Internet” MadeiraMadeira presented itself to Genwords with the main challenge of increasing the organic traffic of its online store . After an arduous process of research and analysis, and selection of strategies and tools appropriate to its objectives and audience, today we can observe not only the positive results in terms of traffic but also the impact in terms of engagement , new transactions, immediate sales and revenue , thus achieving its main objective (and with better results than imagined): Increase the ROI by more than 15x . Sounds impossible? Well, it is not!

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The Tests
To show with greater visual impact the success that MadeiraMadeira had thanks to the application of content marketing in its e-commerce portal , we have decided to create the following infographic, where you can see the methodology implemented by Genwords when creating original product descriptions for the more than 20,000 products sold by the Brazilian company.

As you will see, the results were impressive as well as completely satisfactory, and we want to share these tools with you so that they are useful to you and you can tell us how they helped you achieve your goals, if you decide to apply them.